Documentary photography is a key ingredient to the services I offer.
That’s because photographs tell your agency’s story, and the stories of those you serve, with more impact and emotion than words alone. And they are significantly more effective at inspiring action than posed subjects or generic stock images.
I start every project by gathering information about your organization’s mission and communication goals. Together, we’ll look at your current outbound communications and assess what’s working and what isn’t.
We’ll focus specifically on the audiences you want to reach, the emotional and cognitive reactions you want to achieve, and the actions you want to encourage – i.e., donate, volunteer, vote on a referendum.
Visual storytelling combines words and pictures that show your organization through the eyes of those who directly experience the work you do: donors, clients, staff members and volunteers.
The result is messaging content that goes beyond simply describing who you are and what you do. It is content that also communicates:
By adding a strong visual element to your content, you’ll tell memorable and actionable stories that help persuade: