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Are You Adventerous?
White papers rank among the most influential of the content fomats
among decision makers and influencers. But what you write and
how you write it makes all the difference.
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B2B
Content
Writing
Today's technology buyers need more than a list of features and
benefits.
They need to know whether you can solve their problems and
improve their businesses.
That's where your content comes in
The problem is,
many of those same buyers say that vendor content
is not relevant, fails to educate or simply does not meet their
needs.
Fortunately, it's a situation you can turn to a competitive advantage.
By offering content that speaks directly to each decision maker and influencer,
you'll capture their attention earlier in the buying cycle and keep them interested longer.
Here's
how I can help
I specialize in
writing content that answers the questions and concerns that buyers have.
Here are
some of formats I've produced (If
you don't see what you're looking for, just ask)...
- White
Papers: Thought leadership,
technical overviews, best practices
- Case
Studies: Success stories,
feature articles
- Bylined
articles: CxO
perspectives, industry trends
- Blog
articles: Opinions, comments,
observations
For examples of my writing, take look at the Case Mountain
Communications Library.
Here's
how I work
Whether you
need a single
piece of content, a complete content makeover or ongoing content
development, the
process
is the same. We will...
- Discuss
your audience, communication goals and scope of the project
- Review
current content to learn why your product or service is different
- Outline
the deliverable(s) in a creative brief
- Interview
subject matter experts or customers as necessary
- Research
analyst reports, third-party content and competitor websites
- Write the
initial draft for review
- Revise and
deliver new drafts until the work is accepted by you
To find out more about
creating effective content,
contact me...
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