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Someone's Looking for You
Today's B2B
buyers do
their
shopping in secret, taking to the web from the comfort of their
cubicles. Lead Attraction is about making it easy for those buyers to
find
you by offering the information they need.
Contact Information
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B2B
Content Marketing
It
takes more than good writing to convince buyers you're the best. It takes coordination
between content development and lead management.
While content tells buyers who you are, lead management provides the infrastructure
to attract, qualify, segment and nurture leads.
Together, they help prospective customers find you on the Web... get to know
your company's products and services... and identify themselves to you.
To attract the right
kind
of leads, you
need to offer the right content, at the right time, in the right
format.
Content
Marketing Services
I can design and implement a custom content program for you, and
integrate it into your lead management and marketing
automation
system.
Here are the
services I offer:
Audience
Segmentation and Message Development
Define the characteristics of each audience along
with key messages, calls to action, and appropriate communication
channels.
Content
Planning and Writing
Plan and write your search-optimized marketing content, including blog
posts, white papers, eBooks and case studies. Read more about my writing services.
Landing
Page and Email Creation
Compose copy for marketing offers, landing pages and email campaigns
that bring prospects to your website.
Lead
Nurturing
Design and implement lead nurturing campaigns for each of your
audiences.
Content
Marketing + HubSpot = Inbound Marketing
HubSpot
is marketing automation software that gives small and medium
B2B
companies the tools to attract and manage leads--a practice referred to
as
Inbound Marketing.
HubSpot
brings together: content mangement,
blogging, SEO, web
tracking, lead segmentation and nurturing, analytics, email
and
CRM integration.
As
a Certified
HubSpot Partner, I can
provide the planning,
content
and analysis
you need to make the most of your HubSpot software. That means you'll
attract higher-quality leads and convert more of them into
customers.
To find out more about
creating effective content,
contact me...
*IDC Webinar: 2012 Sales
Enablement Strategy
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