My Summer Reading List

• Made to Stick: Why Some Ideas Survive and Others Die
  by Chip Heath and Dan Heath
  
  
• The New Influencers : A Marketer’s Guide to the
  New Social Media
  by Paul Gillin
  
  
• Marketing to the Social Web: How Digital Customer Communities Build Your Business
  by Larry Weber
  
  
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
  by Robert Scoble and Shel Israel
  
  
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  by David Meerman Scott
  
  
• Wikinomics: How Mass Collaboration Changes Everything
  by Don Tapscott and Anthony D. Williams
  
  
• Blog Schmog: The Truth about What Blogs Can (and Can't) Do for Your Business
  by Robert W. Bly
  
  
• Meatball Sundae: Is Your Marketing out of Sync?
  by Seth Godin
  
  
• Strategies for Corporate Blogging
  by John Cass