When the time comes to create your marketing collateral, it helps to have a writer who is not only capable of learning your technology quickly, but one who can communicate its benefits to a variety of audiences—engineers, managers and influencers.

In their book, Made to Stick, brothers Chip and Dan Heath explain why it is often difficult to describe our job or hobby or invention to someone in a simple and understandable way. We assume the other person knows what we know. The Heaths call this phenomenon “The Curse of Knowledge.”

That’s where Case Mountain Communications can help. We write content and develop communications plans that help you deliver your core messages with the right level of detail, using the language your audience understands.

You can conquer The Curse of Knowledge.